Making cool digital shit since 2013
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My workflow is divided by different stages that help me to organize my creative direction process to achieve a perfect result for the final product will be designed.
The most important part of the project. I make a research in order to detect and to structure the problem as well to establish the objective that the final product has to achieve.
This diagnosis focuses on knowing what the product or service does, why it does it, for whom it is addressed and what its current pain points are by building an Emotional Journey Map and, finally, an analysis of the main competition.
First I build a Graphic Universe, which consists of defining the keywords, the main screens (home, about ...), the special screens (404, login ...), the functionalities (search engine, filters, chat ...) and the components that will surely be in the UI (buttons, form, cards ...)
After this search I can start with the design of the inspirational moodboard looking for references and styles related to the project to show me which art direction can breathe.
To apply the first ideas and functionalities that the product must have, I design low fidelity wireframes to capture here a first exploration. It is time to add or discard components without worrying about how they will look.
These ideas are now transferred to a high-fidelity wireframe that will give the structure and final components of the future user interface.
This is where the magic happens. I design the product, both in mobile and desktop versions (mobile first), combining high visual quality with an optimal functional and emotional user experience. If you contemplate interaction content and animations, I design an interactive prototype to show the ideas close to the reality in the presentation and final delivery.