Tony Robbins asked Fueled for a powerful desktop app based on his famous live coaching programs to take your goals and objectives to a new level and help you reach wherever you set your mind to.
The problem I faced when I joined the team was the lack of general emotion the product had. It started off with a direction that looked like an app for a dentist or for a psychologist, so it doesn't evoke users enough motivation to do their stuff.
Team had struggles looking for what Tony desired. He wanted to evoke emotions to the users, to pop them and feeling them like being in a high motivational personal place for work the better way on your goals.
I know Robbins and I exactly knew what we had to craft. I said to the team: "Man, we are talking about the f***king Tony Robbins! It's so clear what he need!" I thought to get inspiration from sports brands like NFL, to play around with big elements and fontfaces, to highlight color scheme to bring a lot of focus as well motivation for whoever will use the app and, finally, creating a modern but intuitive UI & UX.
If you are interested in knowing more about the project, reach me out, say hello, add a funny emoji to your message and we could dive into the project chatting about all the details and challenges we faced.