Project
2023
FAAAK
store
My roles
- Branding
- Creative Direction
- Ecommerce Design
- Webflow Development

Why this project?
Driven by the tremendous viral impact of a Spanish influencer, I found inspiration with that to create this brand and its designs based on phrases that gained significant traction on social media. The concept revolves around establishing a brand tailored for a specific community—the community that passionately seeks self-improvement, adopts positive habits, and strives to be part of the 1% that transcends societal norms by evolving into their optimal physical and mental selves.
Check it out at https://faaak.store


