Xavi Nogueres / Visual Designer + Webflow Developer

Workflow

Effective, beautiful

& beloved projects

Discover

my creative

visual artisan

01 the discovery

Desires: your side of the story. My job is to create experiences that align both your desires and needs. Is where I dive to study your brand, your market as well to know where you want to go.

Prospects: I want to know who is that person who will buy your products or services. Otherwise, what they have to do on your site to create an experience for them.

UX Journey: This is where I develop a list of features that I want to see integrated into the user experience, such as color psychology, typography, layouts, interactions...

02 the creative direction

My job is to create projects both functional and aesthetic. That is what we will craft together.

Mood board: I do a benchmark in order to explore visual trends, resources and UX best practices to land them on an inspirational mood board.

Visual concept: I design a couple of concepts playing with different layouts, typographies, weights... according to the previously mood board. This step will help me to establish the art direction of the project.

03 the experience design

Where the magic happens. The visual design merges with the user experience. I translate the visual concepts into a complete website.

04 the creative development

Basically, I use Webflow as a basis for all projects I do. Thanks this technology, I reduce development cycles and allow myself to create (even more) memorable web experiences in a fraction of the time it would take using traditional methodologies.

process

Discover the needs

define the goals

deliver top projects

Heart & Eyes Conqueror

Señor of Creativity

Product & webflowdesigner. copywriter